Privacy Policy & SMS Terms

Business: Ring & Reel, Westland, Michigan Mailing address: 8559 Ingram Street, Westland, MI 48185 Contact email: [email protected] Website: ringandreel.com Effective date: October 21, 2026 · Last updated: October 21, 2026

1. Who we are

Ring & Reel is a Metro Detroit, Michigan business. We set up AI receptionists, short video ads and follow-up automations (text, email, booking and review requests) for local service businesses ("our clients"). This policy explains what information we collect, how we use it, and your choices. We keep it in plain English on purpose.

2. Two kinds of people this covers

Our clients (business owners who buy from us) and visitors to our website.
Our clients' customers: people who call, text, fill out a form or message one of our clients. When we handle your information for a client, we do it on that business's behalf and following its instructions. That business is responsible for how it uses your information, so also check its own privacy policy.

3. What we collect

When you call a business that uses our AI receptionist - The AI tells you at the start of the call that it's an AI assistant and that the call may be recorded. - Call recording and transcript (the business can turn recording off). - What you tell it: your name, phone number, address, the problem or service you need, and how urgent it is. If you ask for an appointment, the requested time is collected too. - Call details: the number you called from, the date, time and length of the call. - We never ask for card numbers or Social Security numbers on calls.

When you fill out a form, message a business's Facebook Page, or book online through our system - Name, phone number, email, address, and what you're asking about. - Your appointment details, and the status of your request (e.g. new, contacted, quoted, booked). - Texting consent: whether you agreed to receive texts, when, and from which form (see SMS Terms below).

When you're our client - Your name, business name, contact details, business hours, services, emergency contacts, and the facts you give us to set up your receptionist and automations. - Billing information, handled by our payment processor. We don't store full card numbers ourselves.

When you visit our website - Basic technical information like your browser type, pages viewed and approximate location, and anything you type into a contact form. We don't use advertising trackers on this site. - Partner link cookies: if you click one of our partner links (see section 8), that company may place a cookie to record that you came from us.

4. How we use it

To answer calls, take messages, send emergencies to the business owner, and email (and, once registered, text) the business a summary with a recording link.
To reply to leads, follow up, book and remind appointments, and send review requests for the business you contacted.
To run, fix and improve our services (for example, reviewing a recording to correct a wrong answer).
To bill our clients and communicate with them.
To follow the law and protect against fraud or misuse.

We do not sell your personal information. We don't use our clients' customer data to market our own services to those customers.

5. Who we share it with

Only what's needed to deliver the service: - The business you contacted (our client) gets your call summary, recording, form details and lead history. It's their customer data. - Service providers that run our system, under their own security and privacy terms: - Speko: our AI call platform (answers calls, records, creates transcripts and summaries). - HighLevel: the CRM where we build follow-ups, booking, reminders, review requests, texting and email. - Cloudflare: hosts this website and delivers our email and contact-form messages. - Google: our business email. - A payment processor for client billing. - Phone carriers deliver calls and texts. - Legal reasons: if required by law, a court order, or to protect someone's safety. - If the business is sold or reorganized, information may transfer to the new owner under this same policy.

Mobile numbers and texting opt-in data are never sold, rented or shared with third parties or affiliates for their marketing or promotional purposes. (More in the SMS Terms below.)

6. How long we keep it

Call recordings, transcripts and lead records: only as long as needed to provide the service to the client and meet legal obligations.
When a client leaves, we export their contacts for them and then delete them on request. If the client's HighLevel account is in their own name, the client keeps that account and its data.
Texting opt-out records are kept as long as needed to honor the opt-out.

7. Your choices

Texts: reply STOP to any text to stop them.
Recording: if you'd rather not be recorded, you can hang up and contact the business another way, such as email or its website.
Access, correction or deletion: email us at [email protected]. If your information came from one of our clients, we'll pass your request to that business and help them act on it.
Email: every marketing email we send includes an unsubscribe link and our postal address.

8. Partner links and affiliate disclosure

We earn a commission if you buy through our links. Ring & Reel recommends some software tools, including HighLevel, Housecall Pro, Jobber and Gusto. Some of these companies pay us a referral commission when you sign up through a link on our site, in an email, or in a proposal. It doesn't cost you anything extra. You never have to use our links, and every tool works the same if you sign up on your own. When you click a partner link, that company may use cookies to record that you came from us, and its own privacy policy applies on its site.

HighLevel statement: Ring & Reel participates as an independent affiliate of HighLevel and other software companies. Ring & Reel is not owned by, endorsed by, or an agent of HighLevel. We are not HighLevel and do not act on its behalf. The same is true for Housecall Pro, Jobber and Gusto: we're an independent business and not owned by, employed by, or endorsed by any company we link to.

9. Security

We use reputable hosted platforms, limit access to people who need it, and never ask for card or Social Security numbers on calls. No system is perfectly secure, so if we learn of a breach that affects you, we'll notify you as required by law.

10. Children

Our services are for businesses and adults. We don't knowingly collect information from children under 13.

11. Changes

If we change this policy, we'll update the "Last updated" date above. Big changes will be posted on this page.

12. Contact

Ring & Reel, 8559 Ingram Street, Westland, MI 48185. Email: [email protected] (or [email protected]).

SMS Terms (text messaging)

Program: Text messages from Ring & Reel and from the local businesses we run texting for. Each business texts under its own business name.

What you'll get: replies to your call, form or message; follow-ups about your request or estimate; appointment confirmations and reminders; review requests after a completed job; and, only if you separately agreed, occasional offers or seasonal reminders from that business.
How you agree: you give consent by texting or calling the business first, or by checking an opt-in box on a form. That box is never pre-checked, and agreeing to texts is not a condition of buying anything. Sample form language: "By checking this box you agree to receive texts from [Business Name] about your request, appointments and offers. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help."
How often: message frequency varies, depending on your request and appointments.
Cost: message and data rates may apply, depending on your mobile plan.
STOP: reply STOP (or CANCEL, END, QUIT, UNSUBSCRIBE) at any time. You'll get one confirmation text, and then no more texts unless you opt back in.
HELP: reply HELP for help, or email [email protected].
Carriers: carriers are not liable for delayed or undelivered messages.
Your mobile information: no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are never shared with any third party, except the service providers that deliver the messages for us (our texting platform and phone carriers).
Privacy: see the Privacy Policy above.